About Us

System Initiative is rebuilding DevOps from the ground up with a collaborative power tool designed to remove papercuts from the DevOps process.


System Initiative was founded in 2019 by an experienced team of entrepreneurs consisting of Adam Jacob, Alex Ethier, and Mahir Lupinacci. Fueled by a shared belief that existing solutions were inadequate in addressing the complexities of application deployment, infrastructure automation, and collaborative work, they embarked on a mission to transform the industry.

Realizing that we had reached the limits of what was achievable using conventional approaches, we started with a blank canvas. Drawing upon our extensive expertise in DevOps, software development, visual effects (VFX), and gaming, we set out to build a new collaborative power tool that would allow engineers to tackle massively complex infrastructure and application management problems without compromising control.


System Initiative is fully distributed with employees in the USA, Canada, Brazil, Northern Ireland, and England. See our jobs page for more information.

Executive Team

Adam Jacob
CEO / Chairman / Co-Founder

Adam is an engineering and product innovator, with decades of experience designing, building, and managing large production systems. Adam previously co-founded Chef Software, was the original author of Chef, served as CTO, and was on the board of directors.

Mahir Lupinacci
COO / Co-Founder / Board Member

Mahir is a seasoned executive with over a decade of operating experience in the financial services and technology industries. Before System Initiative, Mahir was the VP of Business Operations at SourceClear, responsible for Sales, Customer Success, Finance, and HR. SourceClear was acquired by CA in April 2018. Prior to joining SourceClear, Mahir was Chief of Staff & Sr. Director of Customer and Partner Operations at Chef Software.

Brit Myers
VP of Engineering

Brit is a technology leader with over a decade of experience scaling high-performing engineering teams. Prior to System Initiative, she was a member of the executive team at Hyland Software where she led global engineering teams responsible for building multiple cloud product lines. Brit was most recently Head of Cloud Engineering at Firebolt Analytics, where she was responsible for designing and executing the strategic direction of DevOps at Firebolt. Brit recently completed her Executive MBA from the University of Michigan.

Board of Directors

Sunil Dhaliwal
General Partner, Amplify Partners
Ariel Tseitlin
Partner, Scale